Advertising copywriting
Above the line, below the line, somewhere in between? The line between advertising and other forms of marketing communication has become increasingly blurred. We work with advertising agencies to help them write whole websites. And we work with other clients to help them write their own ads.We often find that clients have been given advertising space as part of a sponsorship deal. They’re already spending money on sponsoring the event or promotion and don’t want to pay more to create an advert. But they also feel it’s an opportunity that’s too good to miss. So, they work on their own ad. And we give them a hand.
Case study: Concep
We helped Concep get their brand across in adverts for B2B Marketing Magazine. Their digital marketing tools are building them a big reputation in the corporate landscape.We reflected this in the copy for the first advert, quoting some impressive facts about their growing client base. In the second ad, we highlighted the personal service that Concep clients get from their account team, challenging people to pick their brains.
So, if you find yourself with a billboard to fill, give us a call.
noted by Matt on 29.01.08