Direct marketing copy
There’s an art to direct mail. Or is it a science? Maybe it’s maths, because you can measure the success of the copy by the weight of the response.Whatever it is, we’d always call in an expert for projects like subscriptions mailings. Fortunately, we know quite a few.
Case study: Aramark
We helped Concep create a story for Aramark Refreshment Services that would catch the attention of potential customers.They’re a division of a US Fortune 500 company. And they supply and maintain drinks machines and water coolers to offices and shops. They provide a really good service. But they needed a better way to tell this story to potential customers.
We came up with an idea based on a personals ad, casting Aramark as the perfect partner. We set out the company’s promises. Then we invited the reader to make the first move. And we rounded off the story with a prize draw offering a romantic weekend for two in Paris.
noted by Matt on 29.01.08