Interactive email

Imagine if you could help people working in offices across a continent feel closer together. Or bring a personal touch to your customer communications.

Using interactive email lets you send personalised news and messages to thousands of people. Because you can track what they’re reading and they can give you instant feedback, it’s a great way of perfecting your communications. But writing these regularly is also a big commitment. That’s where we come in.

Case study: Arup

Arup created Insight, an interactive email newsletter, to help more than 6,000 people across Europe keep working closely together as the firm expanded. We wrote stories profiling projects, people and offices across Europe.

As always, talking to people was essential to make sure our words had real personality to them. But it was also important to make sure our stories were timely, so we often had to work to tight deadlines. Here’s what our client said about working with us:

“The speed at which they can turn around work never fails to impress me. Their creative, thought provoking and high quality writing is helping to shape communications in Europe region at Arup. Polon is an integral part of the process and an ongoing inspiration to me and my team.”

Emily Falconer, Communications Manager Europe, Arup

Could interactive email help your business? We work closely with Concep, one of the leading providers of business-to-business digital communications. So as well as a way with words, we’ve also got a thing for technology. Why not drop us an email? You can even make it interactive, if you want.

noted by Matt on 29.01.08