Tone of voice

Imagine if you could make sure all the words your business used - from website and brochures to signs, packaging and ads – spoke with the same voice and expressed its character and values. That’s what creating a tone of voice for your brand is about.

Case study: Foster Care Co-operative

The Foster Care Co-operative (FCC) already stands out from other agencies because it doesn’t profit from placing children into care. We helped them get this across in the way they write.

We sat down with FCC and talked about words they could use to convey their brand values. Then we got them to write some poems and try a few of them out. This helped us come up with three distinct voices they could use: the voice of a child, the voice of a carer, and the voice of an expert.

Here’s what they thought of working with us:

“We contacted Polon for help in the design and content of an update of our website. What we got was a whole lot more: a focus on who we are, a long hard look at why people choose us, a lot of help about how to speak to site visitors - our voice, a lot of fun and learning.”

Richard Hamilton, Director, Foster Care Co-operative

Since launching their new website with a revised tone of voice, FCC has helped record numbers of children. It goes to show how much value you can get for your business by looking closely at the words it uses.

noted by Matt on 29.01.08