Notebook
Our blog gives you tips and opinions on writing, business and sustainability. It's also the place to find news about our company.
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A world without words
Writing
Can you imagine a world without words? That’s what New York public radio station WNYC did in a recent edition of its Radiolab show. We checked out the podcast and accompanying video.
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Three fun things to do with words this summer
Writing
At Polon, we think writing should be fun. So we’ve collected some novel ideas for playing with words. We’ll be trying them out on our summer holidays.
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My word: trust
Sustainability , My word
Profit. Interest. Loan. What word should sum up banking? For Adrian Oldman, Head of Marketing at Unity Trust Bank, the clue’s in the name. It’s all about trust.
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What did you learn in school today?
Writing
We’ve shared some snaps of a booklet we wrote about a special kind of kindergarten in Africa.
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My word: community
My word
Can virtual communities take the place of real-world networks? Absolutely, says blogger Emily McArthur.
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Fun is underrated
Writing
An advert that turns a subway station staircase into a giant slide for commuters reminds us that there’s always room for more fun in life (and in writing).
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Four ways to persuade people about sustainability
Writing , Sustainability
How do you persuade people to adopt more sustainable behaviour or do business differently? Here’s what we’ve learnt from writing for green marketing campaigns.
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My word: co-operative
My word
How can we co-operate more effectively? Co-operatives of course, says Calverts director Siôn Whellens.
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Planning your website? Use real words, not lorem ipsum
Writing
An argument about whether to use latin text as dummy copy has divided web designers. Find out why we think you should lose the lorem ipsum and use real words from the start.
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Even dogs need microcopy
Writing
This week, we spotted a brilliant button label on the Dogs Trust website. This great example of digital copywriting shows why you’d be barking mad to overlook your microcopy.