Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

  • Don’t dangle your modifiers

    Noted by Janet on 28.04.14

    What a dangling modifier is, why it matters, and how to fix it.

  • The power of metaphors in web writing

    Noted by Matt on 05.03.14

    Web writing

    Just because web writing has to be clear and concise, it doesn’t mean you can’t use metaphors. Painting pictures with words can help you communicate an idea effectively and efficiently.

  • Thug Notes on Hamlet

    Noted by Matt on 06.01.14

    Storytelling

    There’s more than one way to tell a story, and there’s more than one way to analyse one too – as Sparky Sweets PhD shows.

  • The history of English in ten minutes

    Noted by Matt on 14.11.13

    Words & language

    A wonderfully irreverent and lovingly animated sprint through time from the Open University.

  • Honesty and brand language

    Noted by Janet on 25.06.13

    Brand language

    The recent horsemeat scandal has thrown up lots of questions about the way our food is labelled. Are some brands deceiving consumers?

  • Times Haiku: when computers write poetry

    Noted by Matt on 12.06.13

    Storytelling

    An algorithm might be able to find haikus within the New York Times, but it still takes a human to recognise a really good poem.

  • And another thing: you can start a sentence with a conjunction

    Noted by Matt on 07.05.13

    Style matters

    There are good (and perfectly grammatical) reasons why you might choose to start a sentence with a conjunction like ‘and’ or ‘but’. Used sparingly, this approach can create useful emphasis and keep sentences manageable. 

  • The rise of longform web content

    Footnote

    As more people read longform web content on different devices, Nicole Jones asks: What can we do to embrace this shifting landscape of content and devices? The answer, she says, is deceptively simple: make readers comfortable, no matter what they’re reading or what device they use. Read her post on Leaning into Longform >

  • Telling stories to our computers http://j.mp/Y8Hemy

    Tweeted on 12.03.13

  • Yes, you can end a sentence with a preposition

    Noted by Matt on 11.03.13

    Style matters

    It’s a myth that you shouldn’t end a sentence with a word like ‘after’, ‘in’, ‘to’, ‘on’, or ‘with’. In fact, sometimes it’s impossible not to.