Notebook

Our blog gives you tips and opinions on writing, business and sustainability. It's also the place to find news about our company.

  • Even dogs need microcopy

    Noted by Matt on 05.03.10

    This week, we spotted a brilliant button label on the Dogs Trust website. This great example of digital copywriting shows why you’d be barking mad to overlook your microcopy.

  • My word: sustainability

    Noted by Matt on 26.02.10

    Sustainability , My word

    What a turn-off. Sustainability is a troublesome word, says Naked Planet founder Dan Burgess.

  • Copywriting is interface design

    Noted by Matt on 25.02.10

    Writing

    As the guys at 37 Signals point out, a picture isn’t always worth a thousand words. Copywriting counts when you’re designing web interfaces. Find out why.

  • My word: eco-bling

    Noted by Matt on 22.02.10

    Sustainability , My word

    Tilting at windmills? Futerra director Ed Gillespie’s got it in for tokenistic green technology.

  • Creativity, play and business writing

    Noted by Matt on 05.02.10

    Writing , Business

    The plea for play in Tim Brown’s TED talk reminds us that we should have fun with words as well as design.

  • Looking for a copywriter in London?

    Noted by Matt on 29.01.10

    Writing

    Whether you need hard-working words in Wandsworth or creative copy in Clerkenwell, we’re here to help. Learn more about how we’ll work with you.

  • How to structure your business writing

    Noted by Matt on 22.01.10

    Writing , Business

    Good writing needs firm foundations. Find out how to create an effective structure in this follow-up to our post on three steps to better business writing.

  • Climate change communications: lighten up

    Noted by Janet on 14.01.10

    Sustainability

    In these dark days after the failure of the Copenhagen climate change conference, environmentalists should set themselves a simple New Year’s resolution: make low-carbon lifestyles sound like a laugh.

  • Why microcopy matters

    Noted by Matt on 08.01.10

    Writing

    The short phrases that guide people through forms, checkouts and registrations can make or break your website.

  • How we write: our creative process

    Noted by Matt on 18.12.09

    Writing

    Discover the techniques our copywriters use to think — and write — creatively.