Notebook
Our blog gives you tips and opinions on writing, business and sustainability. It's also the place to find news about our company.
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My word: sustainability
Sustainability , My word
What a turn-off. Sustainability is a troublesome word, says Naked Planet founder Dan Burgess.
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Copywriting is interface design
Writing
As the guys at 37 Signals point out, a picture isn’t always worth a thousand words. Copywriting counts when you’re designing web interfaces. Find out why.
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My word: eco-bling
Sustainability , My word
Tilting at windmills? Futerra director Ed Gillespie’s got it in for tokenistic green technology.
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Creativity, play and business writing
Writing , Business
The plea for play in Tim Brown’s TED talk reminds us that we should have fun with words as well as design.
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How to structure your business writing
Writing , Business
Good writing needs firm foundations. Find out how to create an effective structure in this follow-up to our post on three steps to better business writing.
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Climate change communications: lighten up
Sustainability
In these dark days after the failure of the Copenhagen climate change conference, environmentalists should set themselves a simple New Year’s resolution: make low-carbon lifestyles sound like a laugh.
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Why microcopy matters
Writing
The short phrases that guide people through forms, checkouts and registrations can make or break your website.
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How we write: our creative process
Writing
Discover the techniques our copywriters use to think — and write — creatively.
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Three steps to better business writing
Writing , Business
Words are ‘the currency of human communication’. Write effectively in business, and you’ll be making a sound investment.
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Polon director is Future 100 Young Social Entrepreneur
Sustainability , Business
Our very own Matt has been recognised as one of the Future 100 Young Social Entrepreneurs of 2009.