Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

  • The power and emotion of names -> Loch Lomond park authority renames features and angers locals: http://bit.ly/gJH8s2.

    Tweeted on 11.03.11

  • Remember the 16%

    Footnote

    “According to Jakob Neilson, the usability expert, 79% of online visitors don’t read. They either scan or skim. 16% will read word for word ... Understandably, most web writers interpret this as a call to action. They make their web pages highly scannable to appeal to the 79%. While this is a good thing, focusing on the BIG number often means the 16% are often overlooked. This is a mistake.” via Econsultancy

  • Copywriters in the South West

    Noted by Matt on 01.03.11

    Web words , Brand words , Business words

    With Design Week reporting a shortage of writers in the South West, we’re saying hello to agencies in Bath, Bristol and beyond.

  • Energetic words for Arup’s A2 magazine

    Noted by Emily on 01.03.11

    Good words

    From developing renewable energy sources to encouraging green behaviour change, the latest edition of A2 was all about energy.

  • How facts backfire

    Footnote

    “In the end, truth will out. Won’t it? Maybe not. Recently, a few political scientists have begun to discover a human tendency deeply discouraging to anyone with faith in the power of information. It’s this: Facts don’t necessarily have the power to change our minds.” via The Boston Globe

  • So, who’s up for a game of spot the contronyms? http://bit.ly/gmTezx (via @OxfordWords) 

    Tweeted on 01.03.11

  • A drunkship of cobblers and other collective nouns via @OxfordWords http://bit.ly/eC05tn

    Tweeted on 22.02.11

  • Set the tone, listen, choose an obscure topic -> how to tell a good story online - advice from Phil Gyford at #thestory2011 via @madebymany

    Tweeted on 21.02.11

  • RT @CreativeReview: “OK”, born March 23, 1839. Interesting history of one of the most frequently used words in the world http://crmag.co.uk/ihbJUM

    Tweeted on 18.02.11

  • “Don’t let jargon hide the truth.” An important point about language and innovation in @HarvardBiz via @glueisobar http://j.mp/gUtw1w

    Tweeted on 17.02.11