Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

• Seven symptoms of bad business writing

  Noted by Matt on 15.02.11

  Business words

  Diagnosing bad business writing is the first step towards creating compelling copy. Here are our tips on how to spot poorly prose.

• RT @leenjones: @polon shares more excellent examples of content, especially storytelling, aiding #healthcare communication: http://bit.ly/hZggf5

  Tweeted on 15.02.11

• Wearing red for RedR

  Noted by Matt on 14.02.11

  Good words

  International charity RedR trains and supports aid workers for relief programmes all over the world. On 18 February, we’ll be wearing red for RedR.

• Without language, large numbers don’t add up, says @npr: http://n.pr/gaHzaM

  Tweeted on 09.02.11

• Storytelling in health care

  Noted by Emily on 08.02.11

  Business words

  Storytelling is a powerful communication tool – particularly in health care.

• “Dear colleague: we’re shaping the future (and making you redundant)”. The impersonal language of public sector cuts. http://bit.ly/e9Mvfa

  Tweeted on 28.01.11

• RT @mediaacrobat: Write Off: A Farewell to Handwriting?: http://bit.ly/dNQvYD @margaretatwood #writer

  Tweeted on 24.01.11

• How the people at Lexicon pick perfect brand names (like BlackBerry, for example): http://bit.ly/hEgLUi

  Tweeted on 21.01.11

• RT @TimHarford: How to pick a title: http://goo.gl/g5cy7

  Tweeted on 19.01.11

• Fed up with ‘synergy’, ‘innovation’ and ‘viral’? @CreativeGroup offer some suggestions for eliminating jargon: http://bit.ly/eb1qma

  Tweeted on 17.01.11