Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

• RT @Futerra: Interesting article from @greenfutures on the power of #branding in shifting behaviour towards #sustainability http://ow.ly/3fvGJ

  Tweeted on 26.11.10

• RT @RichardWiseman: wow - the world used the same amount of power in the last 24 hours as it did in the whole of 1946!

  Tweeted on 21.11.10

• @clear_thinking Yes -> “Typographical errors and broken links hurt a site’s credibility more than most people imagine.” http://bit.ly/3fhOTy

  Tweeted on 19.11.10

• Why brand language matters

  Noted by Matt on 16.11.10

  Brand words

  In this short video, Wolff Olins creative director Mike Benson talks about the secrets of successful brand language — and why it’s vital to discover them.

• Great stories demand drama. Don’t be afraid of writing about the problems you faced and how you overcame them. #businesswriting

  Tweeted on 09.11.10

• Longreads

  Footnote

  “Longreads posts links to new stories every day - they include long-form journalism, magazine stories from your favorite publications (The New Yorker, Esquire, The Atlantic), short stories, interview transcripts, and even historical documents.” visit Longreads

• Managing writing projects with Basecamp

  Noted by Matt on 03.11.10

  Web words , Business words

  Online project management tool Basecamp enables us to collaborate successfully with clients. Here’s how we do it.

• Will the English language really die out one day? http://bit.ly/dxwteG We’re not so sure. What do you think?

  Tweeted on 03.11.10

• Desk fatigue? Try writing somewhere new today. You’ll be amazed at the difference a change of scene makes to your imagination. #tip

  Tweeted on 29.10.10

• Financial website microcopy – is it all “helpful banking”?

  Noted by Emily on 26.10.10

  Web words

  Just how much attention are finance websites paying to their microcopy? Are we being offered helpful banking or being left a bit confused.com?