Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

  • Social media tone of voice: on the right track

    Noted by Matt on 27.03.12

    Web words , Brand words

    Train operator London Midland’s personal approach to Twitter shows how to write engagingly for social media.

  • Dear brand, you’re not my best mate

    Noted by Matt on 08.03.12

    Brand words

    Are you fed up with overly chummy brands demanding your love and interaction?

  • “Forget industry awards, the real symbol of prestige in adland is writing a book…” Some more for the reading list at http://ind.pn/lTTVle

    Tweeted on 06.06.11

  • Copywriters in the South West

    Noted by Matt on 01.03.11

    Web words , Brand words , Business words

    With Design Week reporting a shortage of writers in the South West, we’re saying hello to agencies in Bath, Bristol and beyond.

  • How the people at Lexicon pick perfect brand names (like BlackBerry, for example): http://bit.ly/hEgLUi

    Tweeted on 21.01.11

  • Why brand language matters

    Noted by Matt on 16.11.10

    Brand words

    In this short video, Wolff Olins creative director Mike Benson talks about the secrets of successful brand language — and why it’s vital to discover them.

  • Leeds University Union’s refreshing focus on verbal identity

    Noted by Matt on 18.10.10

    Brand words

    After tone of voice workshops with Polon, Leeds University Union put verbal identity at the heart of a refreshed brand. The results are impressive.

  • RT @tominleeds: It’s good to work with talented people RT @Polon: New blog: a refreshing focus on verbal #brand identity http://bit.ly/d9soA7

    Tweeted on 18.10.10

  • The language of design imperialism

    Footnote

    “Let’s stop hiding behind industry jargon. Let’s invent a new language that allows us to better think, talk and care about indigenous cultures and microcommunities before we try to retrofit them to our projects and our preconceptions.” via Design Observer

  • My word: trust

    Noted by Matt on 12.08.10

    Brand words , Good words , Words words words

    Profit. Interest. Loan. What word should sum up banking? For Adrian Oldman, Head of Marketing at Unity Trust Bank, the clue’s in the name. It’s all about trust.