Notebook
For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.
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How to cut jargon from your business writing
Business words
From complete nonsense to the ridiculously over-used, business writing is full of jargon. Here are our top tips for keeping your writing simple.
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Copywriters in the South West
Web words , Brand words , Business words
With Design Week reporting a shortage of writers in the South West, we’re saying hello to agencies in Bath, Bristol and beyond.
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How facts backfire
Footnote
“In the end, truth will out. Won’t it? Maybe not. Recently, a few political scientists have begun to discover a human tendency deeply discouraging to anyone with faith in the power of information. It’s this: Facts don’t necessarily have the power to change our minds.” via The Boston Globe
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Seven symptoms of bad business writing
Business words
Diagnosing bad business writing is the first step towards creating compelling copy. Here are our tips on how to spot poorly prose.
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RT @leenjones: @polon shares more excellent examples of content, especially storytelling, aiding #healthcare communication: http://bit.ly/hZggf5
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Storytelling in health care
Business words
Storytelling is a powerful communication tool – particularly in health care.
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“Dear colleague: we’re shaping the future (and making you redundant)”. The impersonal language of public sector cuts. http://bit.ly/e9Mvfa
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Fed up with ‘synergy’, ‘innovation’ and ‘viral’? @CreativeGroup offer some suggestions for eliminating jargon: http://bit.ly/eb1qma
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50 Delicious links about writing, words and language
Web words , Business words , Words words words
Following rumours that Yahoo! might close its social bookmarking service Delicious, we’re highlighting 50 great word-themed links from our account.
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RT @AdamShawBiz Mind Your Language - my little guide to the history of business words http://j.mp/fkQQsN