Notebook
For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.
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The future belongs to editors
Footnote
The future belongs to the best editors, says Jason from 37 Signals. “Each step requires asking ‘What’s really important?’ That’s the most important question you can ask yourself about anything.”
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We agree with @guardianstyle - railspeak should be terminated http://t.co/IYmdnLs
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Would you Adam and Eve it? @OxfordWords is taking a butcher’s at rhyming slang: http://t.co/ghzgu9m.
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“Forget industry awards, the real symbol of prestige in adland is writing a book…” Some more for the reading list at http://ind.pn/lTTVle
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What’s in a (house) name?
Footnote
“One in 14 of those questioned [for a survey by globrix.com] said that they would be prepared to pay more for a house if it had a name, not a number,” says Max Davidson, writing in The Telegraph. “A house with a name enters the realm of poetry. It tickles the imagination even before you have seen it - which may explain its potency as a marketing tool.”
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We’ve been taking more snaps of our big red letters. Here they are on the lovely @nationaltrust beach at Rhossili: http://flic.kr/p/9i76jn
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6 verbs that are shaping the modern web http://www.ragan.com/Main/Articles/42833.aspx (via @MarkRaganCEO)
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How Wattson’s words make energy saving fun
Good words
Smile as you save — the Wattson website is using words to help make energy efficiency entertaining.
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My word: impact
Words words words
If you work in the not-for-profit sector, you’ll have read an impact report or two. In this guest post, Leeds University Union’s marketing manager Tom Salmon explores what impact means for his organisation.
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Ooh, we’re going to be interviewing a Nobel laureate next week for a new project. #cantsaywho #abitnervous