Notebook
For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.
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How to write about science (or anything else)
Good words
As part of its science writing prize, the Wellcome Trust is sharing some great tips from famous writers. Make it personal, says Bill Bryson.
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How Wattson’s words make energy saving fun
Good words
Smile as you save — the Wattson website is using words to help make energy efficiency entertaining.
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Why we should tell great green stories
Good words
We should tell tales about everyday green heroes because storytelling can inspire action in other people.
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Energetic words for Arup’s A2 magazine
Good words
From developing renewable energy sources to encouraging green behaviour change, the latest edition of A2 was all about energy.
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How facts backfire
Footnote
“In the end, truth will out. Won’t it? Maybe not. Recently, a few political scientists have begun to discover a human tendency deeply discouraging to anyone with faith in the power of information. It’s this: Facts don’t necessarily have the power to change our minds.” via The Boston Globe
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Wearing red for RedR
Good words
International charity RedR trains and supports aid workers for relief programmes all over the world. On 18 February, we’ll be wearing red for RedR.
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RT @Futerra: Interesting article from @greenfutures on the power of #branding in shifting behaviour towards #sustainability http://ow.ly/3fvGJ
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RT @RichardWiseman: wow - the world used the same amount of power in the last 24 hours as it did in the whole of 1946!
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My word: trust
Brand words , Good words , Words words words
Profit. Interest. Loan. What word should sum up banking? For Adrian Oldman, Head of Marketing at Unity Trust Bank, the clue’s in the name. It’s all about trust.
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A series of writing workshops has taken us to some great places. Here’s the energy-efficient @ArupGroup campus: http://yfrog.com/0e5kfvj