Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

  • The neuroscience of your brain on fiction

    Footnote

    “Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.” Read more about this in the New York Times >

  • Dear brand, you’re not my best mate

    Noted by Matt on 08.03.12

    Brand language

    Are you fed up with overly chummy brands demanding your love and interaction?

  • Data: singular or plural?

    Footnote

    This question comes up quite a lot. Strictly speaking, data is the plural term and datum is the singular term. So you should say ‘the data show’ not ‘the data shows’, right? But the fact is that writing ‘the data shows’ is now common, and it’s clear what you mean (as it is when you write agenda as singular). It’s the perfect example where good style means not being hyper-correct. Read more on the Guardian Data Blog >

  • Consequences of Erudite Vernacular Utilized Irrespective of Necessity:  Problems with Using Long Words Needlessly <- a title that says it all

    Tweeted on 09.02.12

  • It’s the way you tell ‘em. Nudge theory trials show how subtle changes in language can make a big difference:

    Tweeted on 08.02.12

  • How words can influence -> RT Salmond’s proposed question is “loaded and biased” says . Do you agree?

    Tweeted on 26.01.12

  • Why do people get so angry about apostrophes? An interesting piece from on The Phenomenology of Error:

    Tweeted on 19.12.11

  • Words really do matter >> @ThirdSector discusses how using the right language can engage online communities http://bit.ly/v5ncM1

    Tweeted on 29.11.11

  • Word of the year 2011

    Footnote

    The lexicographers at the Oxford English Dictionary (OED) have come up with their Word of the Year. Actually, they haven’t. They’ve come up with an expression - squeezed middle. via bbc.co.uk

  • A good slice of microcopy

    Noted by Emily on 23.11.11

    Web writing

    The best websites use their microcopy to show off their brand personality. And we’ve found one that’s certainly a slice above the rest.