Notebook
For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.
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Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly <- a title that says it all
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It’s the way you tell ‘em. Nudge theory trials show how subtle changes in language can make a big difference: http://bbc.in/zDeYUB
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How words can influence -> RT
@BBCr4today Salmond’s proposed#ScotRef question is “loaded and biased” says@RobertCialdini. Do you agree? -
Why do people get so angry about apostrophes? An interesting piece from
@oliverburkeman on The Phenomenology of Error: http://bit.ly/uheuqR -
Words really do matter >> @ThirdSector discusses how using the right language can engage online communities http://bit.ly/v5ncM1
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Word of the year 2011
Footnote
The lexicographers at the Oxford English Dictionary (OED) have come up with their Word of the Year. Actually, they haven’t. They’ve come up with an expression - squeezed middle. via bbc.co.uk
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A good slice of microcopy
Web writing
The best websites use their microcopy to show off their brand personality. And we’ve found one that’s certainly a slice above the rest.
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The cool twists of language
Footnote
Rien, the French word for “nothing”, is derived from the Latin rem, which means “something” (in the accusative case). By what path can a word get from meaning “something” to meaning “nothing”? It’s like asking how anything can be “hot” and “cool” at the same time. Obviously, they can be - especially if you don’t even know whether the jazz throbbing through the speakers is hot, cool, or just loud. via guardian.co.uk
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When was the last time you wrote something by hand? @TheEconomist celebrates a dying art: http://bit.ly/snHzM4 (via @heavenly_london)
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How to cut jargon from your business writing
Trade secrets
From complete nonsense to the ridiculously over-used, business writing is full of jargon. Here are our top tips for keeping your writing simple.