Notebook

Our blog gives you tips and opinions on writing, business and sustainability. It's also the place to find news about our company.

  • A world without words

    Noted by Matt on 24.08.10

    Writing

    Can you imagine a world without words? That’s what New York public radio station WNYC did in a recent edition of its Radiolab show. We checked out the podcast and accompanying video.

  • Three fun things to do with words this summer

    Noted by Emily on 23.08.10

    Writing

    At Polon, we think writing should be fun. So we’ve collected some novel ideas for playing with words. We’ll be trying them out on our summer holidays.

  • What did you learn in school today?

    Noted by Matt on 03.08.10

    Writing

    We’ve shared some snaps of a booklet we wrote about a special kind of kindergarten in Africa.

  • Fun is underrated

    Noted by Matt on 23.06.10

    Writing

    An advert that turns a subway station staircase into a giant slide for commuters reminds us that there’s always room for more fun in life (and in writing).

  • Four ways to persuade people about sustainability

    Noted by Janet on 14.04.10

    Writing , Sustainability

    How do you persuade people to adopt more sustainable behaviour or do business differently? Here’s what we’ve learnt from writing for green marketing campaigns.

  • Planning your website? Use real words, not lorem ipsum

    Noted by Matt on 12.03.10

    Writing

    An argument about whether to use latin text as dummy copy has divided web designers. Find out why we think you should lose the lorem ipsum and use real words from the start.

  • Even dogs need microcopy

    Noted by Matt on 05.03.10

    Writing

    This week, we spotted a brilliant button label on the Dogs Trust website. This great example of digital copywriting shows why you’d be barking mad to overlook your microcopy.

  • Copywriting is interface design

    Noted by Matt on 25.02.10

    Writing

    As the guys at 37 Signals point out, a picture isn’t always worth a thousand words. Copywriting counts when you’re designing web interfaces. Find out why.

  • Creativity, play and business writing

    Noted by Matt on 05.02.10

    Writing , Business

    The plea for play in Tim Brown’s TED talk reminds us that we should have fun with words as well as design.

  • How to structure your business writing

    Noted by Matt on 22.01.10

    Writing , Business

    Good writing needs firm foundations. Find out how to create an effective structure in this follow-up to our post on three steps to better business writing.