Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

  • “Forget industry awards, the real symbol of prestige in adland is writing a book…” Some more for the reading list at http://ind.pn/lTTVle

    Tweeted on 06.06.11

  • What’s in a (house) name?

    Footnote

    “One in 14 of those questioned [for a survey by globrix.com] said that they would be prepared to pay more for a house if it had a name, not a number,” says Max Davidson, writing in The Telegraph. “A house with a name enters the realm of poetry. It tickles the imagination even before you have seen it - which may explain its potency as a marketing tool.”

  • We’ve been taking more snaps of our big red letters. Here they are on the lovely @nationaltrust beach at Rhossili: http://flic.kr/p/9i76jn

    Tweeted on 14.04.11

  • 6 verbs that are shaping the modern web http://www.ragan.com/Main/Articles/42833.aspx (via @MarkRaganCEO) 

    Tweeted on 13.04.11

  • How Wattson’s words make energy saving fun

    Noted by Emily on 12.04.11

    Good words

    Smile as you save — the Wattson website is using words to help make energy efficiency entertaining.

  • My word: impact

    Noted by Matt on 05.04.11

    Words words words

    If you work in the not-for-profit sector, you’ll have read an impact report or two. In this guest post, Leeds University Union’s marketing manager Tom Salmon explores what impact means for his organisation.

  • Ooh, we’re going to be interviewing a Nobel laureate next week for a new project. #cantsaywho #abitnervous

    Tweeted on 31.03.11

  • Why we should tell great green stories

    Noted by Emily on 23.03.11

    Good words

    We should tell tales about everyday green heroes because storytelling can inspire action in other people.

  • Mind your language: German linguists oppose influx of English words

    Footnote

    “Particularly in the areas of technology, medicine, the internet and the economy, English is becoming ever more important. There are not enough new German words being invented, and many people are shut out of the conversation because they can’t understand it…for example if you work in marketing, there just isn’t the vocabulary. The German word for marketing, incidentally, is das Marketing.” via guardian.co.uk

  • As writers, we agree with @Econsultancy that retweets should be a conversation, not a just re-post: http://bit.ly/eFALf8

    Tweeted on 15.03.11