Notebook
For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.
-
How we write: our creative process
Web words , Business words , Words words words
Discover the techniques our copywriters use to think — and write — creatively.
-
“Clear, consistent and continuous.” @SauceConsult on communicating to change attitudes and behaviours: http://bit.ly/4Gc9l5. Good stuff.
-
Hand-crafted content vs. the machine. @halvorson from @BrainTraffic is betting on the people: http://bit.ly/8ZmBV0. We’re with you there!
-
Enjoying this definition of interpretation from @imagemakers_uk: “It’s like marketing, but has a longer-lasting and more meaningful effect.”
-
“Think before you speak.” “Use your words.” Good for kids AND copywriters! @rellyab‘s http://bit.ly/5wNxeB via @steve_e (via @mbloomstein)
-
Cut the chitchat, says @Baddit. “Good web writing is as much about giving key information space to breathe.” http://bit.ly/89lnZg
-
RT @leenjones Avoiding headline trickery: “The best thing of all is to have content that deserves a great headline…” http://bit.ly/7Z3eYZ
-
Three steps to better business writing
Business words
Words are ‘the currency of human communication’. Write effectively in business, and you’ll be making a sound investment.
-
Polon director is Future 100 Young Social Entrepreneur
Good words
Our very own Matt has been recognised as one of the Future 100 Young Social Entrepreneurs of 2009.
-
Which university ranks top for website typos?
Web words
Who’s top of the class when it comes to avoiding web typos and spelling mistakes? We used web spell checker Spellr.us to see how the top ten UK universities measured up online.