Notebook

Our blog gives you tips and opinions on writing, business and sustainability. It's also the place to find news about our company.

  • How we write: our creative process

    Noted by Matt on 18.12.09

    Writing

    Discover the techniques our copywriters use to think — and write — creatively.

  • Three steps to better business writing

    Noted by Matt on 30.11.09

    Writing , Business

    Words are ‘the currency of human communication’. Write effectively in business, and you’ll be making a sound investment.

  • Polon director is Future 100 Young Social Entrepreneur

    Noted by Janet on 16.11.09

    Sustainability , Business

    Our very own Matt has been recognised as one of the Future 100 Young Social Entrepreneurs of 2009.

  • Which university ranks top for website typos?

    Noted by Matt on 10.11.09

    Writing

    Who’s top of the class when it comes to avoiding web typos and spelling mistakes? We used web spell checker Spellr.us to see how the top ten UK universities measured up online.

  • Brand language: over-committed?

    Noted by Matt on 06.11.09

    Writing , Business

    Companies are keen to tell you they’re committed. Some are committed to giving you a call. Others are committed to saving the planet. But does this brand language sound a bit hollow?

  • Turnover up, carbon footprint down

    Noted by Janet on 23.10.09

    Sustainability , Business

    We’ve managed to cut our carbon footprint despite increasing our turnover. But did we meet our 10% target?

  • Should you write he or she or they?

    Noted by Matt on 16.10.09

    Writing

    Talking about an individual person? Find out why the Oxford English Dictionary advises you to write ‘they’ instead of ‘he or she’.

  • How to brief your copywriter

    Noted by Matt on 08.10.09

    Writing

    Give your copywriter a good brief and you’ll be rewarded with good work. We’ve put together some tips to show you how.

  • Why we need everyday green heroes

    Noted by Matt on 30.09.09

    Writing , Sustainability

    Green celebrities are good, but we need everyday heroes. With the power to inspire action in other people, they should play a central part in sustainability communications.

  • How to get 100% renewable electricity for your home or office

    Noted by Janet on 25.09.09

    Sustainability , Business

    Don’t buy the green claims made by big power companies? Here are our tips to help you pick the right 100% renewable electricity supplier for your home or your office.