Notebook
For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.
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World’s best headlines: BBC News
Footnote
“Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.” via useit.com
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Neologisms
Footnote
“It’s difficult to track the number of words in the English language, since neologisms - new words - are coined every day. In these stories, we look at our changing language and highlight some of the new words that have entered it.” visit Forbes
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How the web made me a better copywriter
Footnote
“In 1999, when I left a staff job at a newspaper to start my own copywriting business, I never even thought about writing for the web. A decade later, most of my work consists of web projects. It struck me recently that this medium has led me to develop a different way of writing - tighter, simpler, more transparent.” via AIGA
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Want to be a web writer?
Footnote
“The web writer is responsible for producing accurate, compelling copy that clearly conveys the required messages to the target audience. He or she must write in an appropriate style that is in keeping with the client’s brand, or which is suitable for the purpose of the website.” via Skillset
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How to write complaint letters
Footnote
“Like most Britons, I complain so rarely that when I finally explode I lose all sense of humour and end up sounding both timid and insufferably self-righteous. These days, however, fury and green ink are not enough: you need jokes and supporting evidence.” via guardian.co.uk
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Organic language: marketers should promote wider benefits
Brand words , Good words
We’ve wondered for a while if people really swallowed all these stories about snuffling pigs you find on organic food packaging. Now we’ve found some research that suggests marketers are missing a trick by focusing on the food and not promoting the wider benefits of organic farming.
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Writing 101: visual or verbal?
Footnote
"Many young designers are wondering if their own college English courses were tough enough to prepare them for real-world writing tasks such as bidding for jobs, justifying design solutions, delivering presentations and marketing their work." via AIGA