Notebook

For writers, notebooks are where ideas come to life. This blog is a space for sharing our news and ideas with you.

  • Why brand language matters

    Noted by Matt on 16.11.10

    Brand words

    In this short video, Wolff Olins creative director Mike Benson talks about the secrets of successful brand language — and why it’s vital to discover them.

  • Great stories demand drama. Don’t be afraid of writing about the problems you faced and how you overcame them. #businesswriting

    Tweeted on 09.11.10

  • Longreads

    Footnote

    “Longreads posts links to new stories every day - they include long-form journalism, magazine stories from your favorite publications (The New Yorker, Esquire, The Atlantic), short stories, interview transcripts, and even historical documents.” visit Longreads

  • Managing writing projects with Basecamp

    Noted by Matt on 03.11.10

    Web words , Business words

    Online project management tool Basecamp enables us to collaborate successfully with clients. Here’s how we do it.

  • Will the English language really die out one day? http://bit.ly/dxwteG We’re not so sure. What do you think?

    Tweeted on 03.11.10

  • Desk fatigue? Try writing somewhere new today. You’ll be amazed at the difference a change of scene makes to your imagination. #tip

    Tweeted on 29.10.10

  • Financial website microcopy – is it all “helpful banking”?

    Noted by Emily on 26.10.10

    Web words

    Just how much attention are finance websites paying to their microcopy? Are we being offered helpful banking or being left a bit confused.com?

  • StoryCorps

    Footnote

    “StoryCorps is an independent nonprofit whose mission is to record, share, and preserve the stories of our lives. Since 2003, StoryCorps has collected and archived more than 30,000 interviews from more than 60,000 participants.” visit StoryCorps

  • RT @JamFactory: Need some dummy copy for your design work? Gangsta Lorem Ipsizzle! http://tinyurl.com/qa7njr (via @matthbooth)

    Tweeted on 20.10.10

  • Leeds University Union’s refreshing focus on verbal identity

    Noted by Matt on 18.10.10

    Brand words

    After tone of voice workshops with Polon, Leeds University Union put verbal identity at the heart of a refreshed brand. The results are impressive.