Through our web copy we wanted to speak to riders in their own language, demonstrating an understanding of and passion for riding. Working with Polon was easy, they quickly produced copy that was relevant to our audience and our website.
Sarah Elliot - Senior Communications Officer, Transport for London
What we do
Writing for print
Tone of voice
Latest from our notebook
Don’t dangle your modifiers
What a dangling modifier is, why it matters, and how to fix it.