Analysis for York St John Students’ Union
Writing consultancy
YSJSU wanted students to feel part of an organisation that lives by its values. Polon helped the union find the right words to talk effectively to its members.
Photo: quinn.anna
Your words should reflect who you are
That’s the simple logic we applied to this project as we took a close look at YSJSU’s vision and values.
The union team had asked students what they wanted. They’d drafted a vision and set of values to guide the union’s work. Now they needed to put those actions into words.
We analysed the draft text and used colour-coding to show what the language it used — the tone of voice — said about the union. Did it talk directly to students? Did it include them, making them feel part of something special?
We used the results to show how YSJSU’s vision and values could use everyday language that students would find engaging.
What are your words saying about you? Contact us to find out.
Polon really helped us get right to the heart of what we wanted to say without all the waffle. They took something very corporate and helped us turn it into something really friendly. Its changed our whole approach to the language we use.
Andy Winter, General Manager, York St John Students’ Union