Writing and editing for Arup’s Thoughts blog
Digital copywriting
Working with Arup’s online team, our writers helped contributors ensure their posts were hard-hitting conversation starters.
Our writing and editing has helped shape Thoughts
Thoughts is a place for experts, practitioners and enthusiasts to talk about the issues affecting the built environment — now and in the future. In the best traditions of blogging it’s all about listening, learning and challenging.
With staff from across the firm providing the content, we helped contributors make sure their writing worked effectively online. Does the headline grab a reader’s attention? Does the opening make people want to read more? With a little guidance and editing, the resulting posts have been attracting attention from across the industry and beyond.
Polon is like a member of the extended Thoughts team. Their content and writing consultancy has been crucial to building external engagement and awareness; their sensitive but knowledgeable approach to interviewing, writing and editing helps convey authors' views effectively without losing their unique voice. And not insignificantly, their professionalism and responsiveness has lent crucial credibility to Thoughts within Arup, ensuring ongoing support for the project
Carmen Whitelock - Associate, Online Strategy, Arup