Copywriting for One Big Day
Digital copywriting , Writing for print
Held in December 2007, One Big Day gathered together experts from Arup and the HSBC Climate Partnership along with hundreds of people from across industry, academia and politics. The goal for the day: to explore how we can achieve a low-carbon UK by 2050. We wrote web copy and adverts for the event.
One Big Day focussed on the "how" of climate change
Engaging web copy and adverts
The One Big Day website was hosted by New Scientist — where adverts for the event also appeared. As well as writing ad copy to encourage people to sign up for the event, Polon wrote web copy summing up the day and encouraging people to take part in the forum. Their views contributed to a report submitted to the 2009 United Nations Climate Change Conference in Copenhagen.
Need to say something about sustainability? See how we can help.
Getting to grips with the issues around sustainability is one thing, communicating them effectively to different audiences is another. Polon’s writing helps Arup talk about sustainability to staff, clients and the wider world.
Emily Falconer - External Relations Manager UK-ME Region, Arup