Tone of voice for the Foster Care Co-operative
Writing consultancy
The Foster Care Co-operative (FCC) already stands out from other agencies because it doesn’t profit from placing children into care. We helped get this across in a new tone of voice.
Polon helped The Foster Care Co-operative find a tone of voice for its new website
By choosing your words carefully, you can make sure your tone of voice conveys your brand values. We showed FCC how.
From poems to tone of voice
First we got people to write some poems and try a few words out. Then we used these to come up with three distinct voices:
- the voice of a child
- the voice of a carer
- and the voice of an expert.
Since launching their new website with a revised tone of voice, FCC has helped more children than ever before. It goes to show that looking closely at the way you use words is good for business.
How can your organisation speak successfully to its different audiences? Simply get in touch and we’ll be happy to tell you more about developing and using a tone of voice.
We are a small fostering agency set up as a non-profit making co-operative. We contacted Polon for help in the design and content of an update of our website. What we got was a whole lot more: a focus on who we are, a long hard look at why people choose us, a lot of help about how to speak to site visitors - our voice, and a lot of fun and learning.
Richard Hamilton - Director, Foster Care Co-operative