Micro-blogging for Planet Unplug

Digital copywriting

Nokia’s Planet Unplug website encouraged people to pull the plug on energy waste. Polon provided web copy and Twitter updates with links to inspiration and advice from around the web.

Planet Unplug created a wall of pledges for Earth Hour

Helping people pledge to unplug

We wrote web copy for the Planet Unplug website and posted regular updates to the live energy feed via Twitter. Planet Unplug encouraged hundreds of people to make energy-saving pledges — everything from turning off unused appliances to taking showers instead of baths.

Our work on Planet Unplug was commissioned by digital agency Hyper Happen. At Hyper, they work across all digital platforms and digital marketing techniques. The agency provides everything from seeding and advocacy programmes to content creation and rich brand experiences. Together with Hyper, we write for the likes of Nokia, Cadbury and MORE TH>N.