Persuasive writing workshop for Arup

Writing consultancy

Polon ran a business writing workshop for this global design and consulting firm at the Tate Liverpool art gallery. 

Photo: redcherryhill

We plunged 40 marketing and business development people from across Europe straight in at the deep end, getting them thinking about ways to write persuasively. By the end of the session we even had them writing poems — showing how embracing constraints can help distil your ideas and get you thinking creatively. 

Writing workshops for your business

Whether you want to write more persuasively to colleagues or use storytelling to help shape your communications strategy, our workshops can help your business. We’ll show you how to understand your reader and build a persuasive argument. You’ll learn to use techniques from creative writing to improve the way you do business every day.

Could your company use words more creatively? To find out more about our business writing workshops, available for groups of between ten and 50 people either at your office or off-site, drop us an email.

Contact us to learn more about our writing workshops.