Social media workshop for Arup
Writing consultancy
In a half-day workshop with members of Arup’s UK, Middle East and Africa communications team, we explored how to use social media effectively.
Photo: kevinspencer
A fresh approach
With every agency talking about social media strategy, we bought a different perspective to this workshop: our experience of delivering these strategies for agencies and brands. Together, we explored what different approaches would mean for the people creating the content and engaging with online communities on sites like Twitter, Facebook and LinkedIn.
The workshop also covered listening to existing conversations. It explored successful case studies from the industry. And it included practical exercises looking at how to write effectively for tools like Twitter.
With a PDF guide summing up the discussions, we left the team to consider its approach to social media armed with our insight into what it takes to deliver a successful strategy.
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The social media space is changing constantly and there is increasing pressure to make sure the corporate voice is heard. We've dabbled at social media but there is now the appetite to look at this with more commitment and to make sure it's integrated into the marketing and communications mix. The workshop with Polon has helped to focus the mind, prioritise the social media channels we should use and to be creative with existing material and messages. Polon helped us think differently and to revisit previous ambitions to make social media in Arup happen. The clarity of information provided will ensure we're disciplined in our approach to manage brand reputation, measure success and always have a business objective in mind.
Emily Falconer - Communications Manager (UKMEA), Arup