A voice for Leeds University Union
Writing consultancy
Our copywriters helped Leeds University Union give voice to its strategic vision.
Polon helped Leeds University Union find a tone of voice to engage with students
An accessible tone of voice
After asking more than 4,000 students what they wanted from their union, and how it could get better, Leeds University Union knew what to focus on. The union understood students’ concerns and wanted to express its vision in the language of everyday life on campus.
That’s where Polon came in. We helped the union's marketing team adopt a an accessible tone of voice that talked directly to students. The result is a vision that promises students: ‘Together, we'll make sure you love your time at Leeds’.
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We want to make sure that our 30,000 members know what we are promising to do for them between now and 2014. Polon helped us write our vision and strategic themes simply and understandably to bring students closer to their union's plan. They helped us to cut through strategic jargon so that our members can see how we’ll deliver our promises over the next five years.
Tom Salmon, Marketing Manager, Leeds University Union