Web copywriting for Nokia
Digital copywriting
We wrote web copy for Nokia’s environmental campaign ‘we:’.
we:recycle encourages people to recycle their phones
Practical, not preachy
Our brief from digital agency Hyper Happen was to make the web copy practical, not preachy. We put this into action across the website, intranet and emails — talking about everything from energy efficiency and recycling to business travel. And we were pretty pleased when the whole we: campaign won the Grand Prix at the 2008 Green Awards.
Polon’s work with Hyper helps this leading London agency fulfil content strategies for Nokia and other brands like Cadbury and MORE TH>N.
Working with Polon means we know our clients’ copy is in good hands. They really get inside the brief and deliver us consistently good writing.
Ruth Barton - Partner, Hyper Happen