Writing for Arup’s new website

Digital copywriting

When Arup refreshed its website, the firm asked Polon to write about its awesome range of work.

Polon wrote over 100 project and services pages for the new Arup website

A team of digital copywriters

Working to a tight deadline, we organised a team of digital copywriters to tackle text describing over a hundred of Arup’s projects across Europe. Following the web team’s style guides, we put together pages that offer site visitors a flavour of the firm’s inspirational work.

We weren’t finished there. Polon also helped the firm’s global consulting team come up with copy to describe what they offer — no small task when your work embraces everything from lighting design to landscape architecture.

With a series of phone interviews, we got the story straight from the people leading the specialist teams.