Web writing for Pedigree dog food
Digital copywriting
When Pedigree wanted to update their website to reflect their fun, friendly brand, digital agency Hypernaked asked us to create copy with plenty of personality.
‘We’re for dogs’ – that’s what Pedigree wanted its web copy to convey.
We have our very own office dog, Wispa, so we couldn't wait to help Pedigree UK create a website that captures the fun of having a four-legged friend. Knowing just how dog owners feel about their pets, we helped Pedigree find a tone of voice that really gets tails wagging.
As well as copy-editing existing articles to reflect the way the brand celebrates dogs, we wrote new titles, subheadings and articles about topics like doggy dental care. And to make sure plenty of people will see them, all our copy was written with SEO in mind.
The result is a website that's packed with great resources for dog owners.
Take a look at who else we've been helping with their web copy.
Janet grasped the brief very quickly and was able to provide refreshed and new copy where she thought necessary. She requested more factual content, which led to a more engaging and beneficial experience for the consumers.
Zoe Calcott - Producer, Hyper