Notebook
It’s full of thoughts, ideas, news, links and (occasionally) rants.
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Copywriting: art, craft or science?
Different people approach the process of writing in different ways. We think about it as crafting words and ideas, combining form and function to get the results our clients are looking for.
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Helping Book Aid International change lives this Christmas
"We believe that books have the power to change lives," says Book Aid International’s mission statement. We couldn't agree more. And that’s why our Christmas donation this year is going to help the charity as it provides life-enriching books to people in 26 countries around the world.
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Trying to sound persuasive? Adverbs aren't the answer
Is your company genuinely reinventing the industry? Are you truly committed to real change? Overdo the the adverbs and you could give the opposite impression to the one you intend.
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Donating to Coram Beanstalk
We haven’t sent Christmas cards this year; we’ve made a donation to reading charity Coram Beanstalk to help get an inspiring collection of children’s writing into schools.
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Christmas donation to BookTrust
Instead of sending Christmas cards, we're supporting BookTrust to send books to 40 children who are vulnerable or in care.
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Deliver us from jargon
As the big dictionaries add new words that made headlines in 2019, there's one we'd like to see removed: 'delivered'.
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Five free online resources for copy-editing and proofreading
Copy-editing and proofreading are important skills to master if you write on behalf of any organisation. Here are five resources you can use to help you.
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What's your hourly rate?
Our answer to this question may surprise you. This post explores how we put a price on the value of the words and ideas we give our clients.
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A Christmas gift to the National Literacy Trust
Instead of sending Christmas cards, we've donated £400 to a charity that gives disadvantaged children vital literacy skills.
