Running a busy copywriting studio means we've had to think hard about how to work as efficiently as possible. Here's what works for us.

Sometimes all it takes is a different perspective.

We're not claiming to be experts. And we know only too well that not every tip works for everybody – I now work standing up at a desk, for example, but Janet can't stand this idea. So we've only included things we agree have worked really well for all the team, things which we felt could work well for you too.

1. Step away from the screen

"If you always do what you've always done, you'll always get what you've always got." Henry Ford may or may not have said that, but whoever it was has a point. If you can't think of anything to write or your motivation is flagging, then take a few minutes away. What you do is up to you. The trick is to return before it becomes full-on procrastination.

2. Take a walk

We've said it before, but a walk in the park – or up a hill, or along a river – can help get the creative juices flowing in your subconscious mind. It's even better if you can take a dog with you; they’re great listeners.

3. Bring the deadline forwards

If you've got all afternoon to write a short article, you'll probably take all afternoon about it. So when we want to get more done, we sometimes bring the deadline forward. This also gives you some leeway if you're interrupted.

4. Get early feedback

If you're really struggling to get through a task, why not get feedback on what you've done so far? Running your ideas past someone else early on can save a lot of unnecessary work.

5. Take your holidays

There are two big benefits to taking a holiday: everyone else learns to cope without you, and you can recharge your creative batteries. Designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical every seven years.

Whatever works for you, I think spending time reflecting on how you can do your best work (and leave plenty of time for having fun) will repay you.

From notebook

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About us

Small by design

Because Polon is a small studio (run by Matt and Janet), there are no layers of account management – you get to work directly with a writer.

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