Fun is underrated
Weee! Sliding commuters show how adding a dash of fun to everyday life makes things brighter for everyone.
We wrote a while ago about why climate change communications should lighten up. In that post, we highlighted Volkswagen’s Fun Factory videos — now they’ve made another. This one involves bunch of commuters, a giant slide and a load of smiles.
It’s common for adverts to feature fun in this way, but why can’t more business writing be just a tiny bit playful? Even chief executives have fun sometimes, don’t they?
We’re thinking of starting a campaign. Will you join us?