Weee! Sliding commuters show how adding a dash of fun to everyday life makes things brighter for everyone.

Volkswagen’s video: Fast Lane

We wrote a while ago about why climate change communications should lighten up. In that post, we highlighted Volkswagen’s Fun Factory videos — now they’ve made another. This one involves bunch of commuters, a giant slide and a load of smiles.

It’s common for adverts to feature fun in this way, but why can’t more business writing be just a tiny bit playful? Even chief executives have fun sometimes, don’t they?

We’re thinking of starting a campaign. Will you join us?

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