Nokia environmental campaign wins Green Award
The approach taken by creative agency Naked meant that the we: campaign was accessible to everyone. The tone of voice they wanted for the web copy was practical, not preachy. We put this into action across the website, intranet and emails — talking about everything from energy efficiency and recycling to business travel.
The copy read well, of course. But what really demonstrates that this was 'less a green campaign than an entire organisational cultural shift' is the results:
- 73% of worldwide employees became aware of Nokia’s environmental initiatives (the target was 50%)
- over 1,200 environmental champions signed up, 200 more than the target
- Nokia employees made over 4,000 we: pledges
See all the winners of the 2008 awards.