Blogging for Arup Thoughts
Writing and editing for a groundbreaking corporate blog
“Polon turns rambling thoughts into focused and powerful opinion - they work magic!”
We spent five years working with Arup’s online team helping contributors ensure their blog posts were hard-hitting conversation starters.
Thoughts is a place for experts, practitioners and enthusiasts to talk about the issues affecting the built environment – now and in the future. In the best traditions of blogging it’s all about listening, learning and challenging. All of which, makes it a refreshing change from many of the bland corporate blogs around.
“It might not seem like an obvious place for a transport planner to look for inspiration, but I think the Tour de France has something to teach cities about their transport systems: if you want to be the best in the world, you have to capitalise on every possible improvement.”
With staff from across the firm providing the content, we helped contributors make sure their writing worked effectively online, either authoring posts for them or editing their drafts.
Does the headline grab a reader’s attention? Does the opening make people want to read more? With our help, the resulting posts have been attracting attention from across the industry and beyond.