Copy-editing for Morgan Sindall
Small changes go a long way
“Working with Polon meant we could help Morgan Sindall stand out from the competition. Their copywriters understood what we wanted to do and helped us create a website that appeals to the client's key audiences: graduates and investors.”
The Morgan Sindall website showed that a little copy-editing goes a long way. Working with Pepper Digital, we updated the site’s text to make sure it complemented the refreshed design.
Our brief was to make sure the web copy told the company’s story effectively without making drastic changes to the content. By building short sentences into a clear structure, we constructed concise copy to get Morgan Sindall’s message across to its audiences and helps its site show up in search results.
“What’s it like to work at a leading UK construction and regeneration business? Find out first hand about careers at Morgan Sindall and how we’re working to bring talented people into the industry.”
The new website gave investors, potential employees and others an overview of life at Morgan Sindall, whose fit out business Morgan Lovell was named as one of The Times Best Green Businesses in 2009.