Feature writing for Overbury
Insight for the education sector
“From conducting interviews to copywriting, Polon make the whole project easy. No matter how technical the subject they always manage to produce copy that’s easily understood and interesting to read.”
We helped refurbishment and fit-out specialist Overbury highlight how university estates are coping with the challenges they face today.
Having created the Thinking Space publication to focus on higher education, Overbury's marketing team wanted to make sure it struck the right note with readers. So they asked Polon to help put it together.
We wrote features and case studies, interviewing leading industry figures and using their comments and insight to create stories that are useful to readers in this changing sector.
How can universities provide the high-spec accommodation students expect? How can different deal structures help universities fund new development? And how can institutions choose the most suitable procurement route?
“According to the National Union of Students (NUS), 55% of purpose-built student accommodation now has en-suite bathrooms. ”
The third edition of Thinking Space addressed all these issues and more – getting into the technicalities while maintaining a broad, accessible style that will give the publication the widest possible audience.