Writing for Arup’s business magazine
Telling strong stories in a straightforward style
“Polon’s help has been utterly invaluable. They have a brilliant understanding of how the words will look on the page and are very responsive at adapting text to fit with graphics.”
We've been writing for A², Arup's business magazine, since 2007. Our writers work with the firm’s marketing team to produce insightful, compelling copy.
With its original content, striking design and plain English writing style, A² magazine is a popular read amongst Arup staff and clients (it has a circulation of nearly 3,000).
Published three times a year, the magazine features the latest news and innovations from across the firm. Each edition showcases fresh thinking on a topical business theme.
“A product nobody had heard of yesterday could be in great demand tomorrow. The challenge is servicing these potential markets.”
Reflecting Arup's mission to shape a better world, A² explores issues close to our heart — such as making cities and businesses more sustainable.
That’s just one reason why we love writing for A². It’s also given us the chance to speak to many of Arup's specialists. We’ve interviewed experts on everything from sustainable cities to software.