Voice and brand story for Epiphany
Bringing a growing agency’s values to life
“With a marketing strategy heavily reliant on good content and being able to cut through the agency noise, we needed to define a tone of voice which accurately and authentically represented us. Polon were so easy to work with and quickly articulated the essence of who we are and what we stand for; we now have a defined tone of voice which will see us through our next stage of growth.”
Epiphany’s rapid growth has seen this Leeds agency expand from the bright idea of two young entrepreneurs into a team of 170+ of the industry’s best digital marketers. They’d reached a point where they wanted to capture their story and celebrate the people who make them what they are: their employees, their clients and their partners.
A verbal identity
We started by helping the marketing team define a tone of voice that embodies the brand’s values – a voice that's authentic, honest, bold and collaborative. With a clear definition established, we set about helping them tell their story.
All about you
Too many brands get carried away talking about themselves and forget their audience. We were determined to avoid this pitfall so as we wrote about how Epiphany has influenced clients, community and peers alike, we made sure we kept the reader at the centre of the story.
The result is a book that’s as much about people as it is about a brand – it involves the reader and does justice to an agency that remains determined to be famously, brilliantly effective.