Writing campaign pages for Arup
Tying content-led online stories together
“Polon’s wealth of experience working for Arup has proved invaluable for our new, content-led, feature stories. Together with engaging video, imagery and graphics, the copy brought our work to life. Above all the team consistently deliver to a high standard with minimum fuss.”
How can urban rail revitalise cities? How can the world transition to lower-carbon energy? How can the planet tackle its global thirst? These are some of today's most pressing questions, and Arup’s experts have some of the answers. We helped communicate their stories in a series of campaign pages for the firm’s website.
The pages, planned and launched to coincide with public relations and marketing activity, brought major global issues to life with a wealth of engaging content created by Shoot Media. Videos, infographics and imagery combined to provide a deep and rich experience, driving web users further into Arup’s website to find out more.
Our copy tied all these different elements together, ensuring the stories flowed and encouraging people to interact with the different content. That meant the wider in-house and agency team relied on us to get to grips with the brief quickly and keep the production schedule on track.