Seven symptoms of bad business writing
Our language doctors see a lot of bad business writing. Here are seven signs your copy could be in a critical condition.
Typos and spelling mistakes. (Would you do buziness with somone who spelt like vis?)
Too many adjectives. (Our committed team of dedicated professionals is ready to meet your critical needs.)
Telling, not showing. (We’re really good. We’re great. Brilliant. Just take our word for it, OK?)
Endless lists of services. (We write websites, brochures, leaflets, tag lines, books, emails, flyers, postcards…)
Boasting. (We’re the best and everyone agrees.)
Hedging your bets. (We aim to, perhaps, try to do something wherever possible.)
Long-winded wordiness. (There is absolutely no benefit whatsoever in cramming more words into ever-longer sentences).
Diagnosing bad business writing is important: it’s the first step towards making the most of your words.