Stories
This is our blog, of sorts. We write about words, language and what we’re up to in the studio.
Writing at work: how to ask for feedback
Getting someone else’s opinion about your writing can feel a bit like being back at school. Here are our tips for getting the most from feedback.
Creativity first, accuracy second
It’s all too easy to let fear of being wrong, of making a spelling or grammatical mistake, stop you from writing creatively.
How immigrants have made English a richer language
No language ever stands still and English, in particular, has always welcomed new words from people who’ve come to live in this country.
Copywriting: art or science?
Different people approach the process of writing in different ways. We think about it as crafting words and ideas, combining form and function to get the results our clients are looking for.
Helping Book Aid International change lives this Christmas
Our Christmas donation this year is going to help the charity as it provides life-enriching books to people in 26 countries around the world.
Trying to sound persuasive? Adverbs aren’t the answer
Is your company genuinely reinventing the industry? Are you truly committed to real change? Overdo the adverbs and you could give the opposite impression to the one you intend.
Five resolutions for more productive writing
Do you want to write more effectively in less time? We can’t conjure up more time in the working day, so we use these strategies to make the writing process more efficient.
Donating to Coram Beanstalk
We haven’t sent Christmas cards this year; we’ve made a donation to reading charity Coram Beanstalk to help get an inspiring collection of children’s writing into schools.
The difference between short and concise
We believe writing is more powerful if it contains only the words needed to achieve the desired effect. But that doesn't necessarily mean it should be shorter. Here’s why.